Caroline in EU talks


Last weekend, Sweden and Gothenburg hosted an EU meeting, with the official title “Social summit for fair jobs and growth”. Because of this, Carline was invited to take part of a round table discussion on EU related issues. Representatives from both politics and business attended, among others, Antonio Tajani, President of the European Parliament and Klaus Walle, Secretary General of the European Parliament, Anna Maria Corazza Bildt, the Swedish member of the European Parliament, Nami Zarringhalam, Cofounder and CSO of Truecaller and Staffan Helgesson, General Partner Creandum.


Among the issues brought up were the biggest impediments to growth for startups, and how to create the next huge successes in Europe. Truecaller and SUP46, who attended, talked about free data and less strict integrity rules. Caroline and Walerud Ventures raised the discussion on talent acquisition, to allow the worlds experts to move to Europe, educating and retaining them here. 


Other topics discussed were the importance of being forward thinking with the big upcoming trends, like AI, automation and biotech. To ensure that EU helps those industries grow through providing clear frameworks.


Thanks to all the participants for the invitation and an interesting discussion!


Caroline on the jury for Rivstart

Today the Swedish bank Swedbank announced their new competition called “Rivstart”- a contest concerning entrepreneurship that improves society. Ten entrepreneurs will win 250 000 Swedish kronor each.

Read more about it in Breakit!

Caroline Walerud is on the jury together with Sara Wimmercranz (co-founder of Backing Minds), Arash “Ash” Pournouri (who runs Symposium and Driver at Night) and Richard Båge (co-founder of Mediaplanet and Insplanet).

Send them your brilliant ideas!

Jane and Caroline on list of Sweden's most powerful business women

Veckans Affärer, Sweden's business weekly, lists Jane and Caroline among Sweden's 125 most powerful business women. They take place two and fourteen, respectively, among the tech profiles. 

Jane was also named one of Europe's 50 most inspiring women

Investment philosophy: Time Money Exit


We join your team, build the company with you and don't take over. We spend about a day a week with you and are around when you need us. We're useful people to have around: we're experienced entrepreneurs and up to date, since we're currently facing the same problems you are in other companies. When your company is no longer a startup or in early expansion, we will stop spending so much time with you. You won't need us then! 



We work on building trust, so our investment terms are as easy and simple as we can make them.  We want common shares, just like the entrepreneurs have. The entrepreneurs should own the lion's share of the company. We use standard, fair contracts from, take a seat on the board and invest up to 10Million SEK.



We don't have to sell; we are a family. 

We don't have a fund with an end date, where all investments must be sold by the end date and the money returned to the investors. Those end dates can force exits when the timing isn't right for the companies.  

We sell our shares when it is best for the company. Some examples: 


  1. We let several early key employees take some of our subscription rights in a new financing round, so they became Klarna owners as well.

  2. When a crucial new investor demanded a certain proportion of the company, we sold some of our shares.

  3. When there was a secondary market in Klarna shares and Klarna had too big a weight in our portfolio, we sold some of our shares. 


When the company didn't look like it would grow quickly, we sold all our shares to the entrepreneur for 10SEK.


We sold our shares when the company was sold, at the same terms as all the other shareholders.

Volumental: S Korea retail giant Lotte implements 2-second 3D foot scanning system for customized shoes

Lotte Department Store, a major Korean retailer, will today implement a new 3D foot scanner at its flagship store in Myeongdong, giving shoppers quick and accurate measurements for custom shoe orders. The 3D scanner, made by Volumental, will be introduced to other locations from July 29 2016.

Article in 3Ders


Caroline ranks global #4 among women making a difference in 3D Printing 25-year-old Caroline Walerud was recently added to Forbes’ renowned 30 under 30 for her innovative workdeveloping 3D foot scanners and has also made it onto our list of inspiring women for her dedication to 3D scanning technologies and innovations. Walerud is the co-founder of Stockholm-based startup Volumental, which is using 3D scanning technologies to find the perfect fit for shoe-shoppers. Excitingly, the company recently made a deal with U.S. retailer Nordstrom to implement their 3D foot scanning system, and will soon branch out into their second phase of 3D facial scanning for opticians and eyewear brands.