The Guardian: The perfectly fitting shoe is just a click away

A Swedish firm believes that it can take away the frustration of bringing home shoes that don’t fit by using spatial awareness cameras to provide a 3D scan of exactly what each person’s foot looks like.

Volumental, based in Stockholm, has developed software to take a lifelike image of the foot, which can then be used to make either shoes to fit exactly or find ones which are more suitablefrom the shelves.

“Our vision is that the system of going around the stores, trying on lots of shoes or jeans and different products and having a problem of not knowing whether you are medium or large ... I think that system will be completely gone in 10 years. Instead it will be size me,” co-founder Caroline Walerud says.

The Innovators on The Guardian