Volumental: 3D bespoke tailoring moves from the lab to the high street

Volumental is making bespoke tailoring as accessible as taking a smartphone snap

Caroline Walerud, cofounder and CEO of Stockholm-based Volumental, wants to take 3D body-scans from the lab to the high street. Its software lets customers create models so precise they can be used to order fitted shoes and clothing. "We want to make custom products the norm, not a luxury," says the 25-year-old. Article in Wired